Musings on Food, Fun & Real Estate in the Mother Lode
James Dingman, Help-U-Sell’s Chief Development Officer, addressed this question recently. Since I get asked this question often and since I agree with his answer 100%, I thought I’d share. Below is an excerpt from his blog. Thanks for saying it so perfectly, James.
“Why We Charge A Set Fee
by James Dingman on March 24, 2010
The Low Set Fee is the heart of our identity. It is the engine that produces the result we are known for: consumer savings. There are several reasons why we charge a Set Fee instead of a percentage based commission.
• It is logical. If you know how your market behaves at any given time, if you know how long it will take to sell a properly priced property, if you know what you’ll be spending each month on marketing — you are able to know what it will cost to sell the typical home. That, plus a ‘fudge factor,’ is your carrying cost. Add a reasonable profit for your company and you have a Set Fee that makes sense to you and to the consumer.
• Percentage Commissions, on the other hand, make no sense at all. Think about it: if your company charges, say, 6%, the guy with a $200,000 house is going to pay $12,000. His friend, two blocks away with a bigger house, worth $300,000, is going to pay $18,000. What did the friend get for the extra $6,000 he paid? $6,000 more advertising? I don’t think so. Is his agent going to work $6,000 harder? Doubtful. Truth is: they’re paying hugely different prices for the same thing. “
Thinking of selling in Tuolumne County? Help-U-Sell Golden Hills Realty is the logical choice.